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Earth Globe Clip Art Set Globe Mascot Running Globe Mascot Pointing At You
Earth Globe Clip Art Set Globe Running Globe Pointing At You
Complete Collection Illustration Running Pointing At You
Globe Mascot Flexing Muscles Globe Mascot Whispering Globe Mascot Pointing Up
Globe Flexing Muscles Globe Whispering Globe Pointing Up
Flexing Muscles Whispering Pointing Up
Globe Mascot With Money Globe Mascot In Computer Globe Mascot With A Man
Globe With Money Globe In Computer Globe With A Man
With Money In Computer With A Man
Globe Mascot With A Woman Globe Mascot On A Dollar Bill Globe Mascot Driving A Car
Globe With A Woman Globe On A Dollar Bill Globe Driving A Car
With A Woman On A Dollar Bill Driving A Car
Globe Mascot With Price Tag Globe Mascot With Stop Sign Globe Mascot With Scissors
Globe With Price Tag Globe With Stop Sign Globe With Scissors
Holding Price Tag Holding Stop Sign Holding Scissors
Globe Mascot With Phone Globe Mascot With Megaphone Globe Mascot With A Sign
Globe With Phone Globe With Megaphone Globe With A Sign
Pointing to Phone Using Megaphone Holding A Sign
   
 
Don't laugh! Those silly little characters can mean big business. Consider the Pillsbury Doughboy, the Jolly Green Giant, the M&Ms characters, the Aflac duck and the Geico Gecko.

In fact, a cartoon brand mascot is the single most powerful marketing tool many companies can deploy. Most people, when starting a business, or introducing a new product brand, center their efforts around the logo, trying to build a brand around a simple graphic symbol. Maybe they prop it up with a snazzy slogan, but it's still a static symbol. It doesn't make eye contact (very important) and it can't talk and explain and educate anyone about anything. It doesn't wink and smile, giggle or dance, or do anything to be endearing. It doesn't create any "warm-and-fuzzies" and therefore, doesn't build relationships that translate into brand loyalty. Despite being viewed as the cornerstone for most brands, the effectiveness of logos still pales in comparison to a well-crafted cartoon brand mascot.

So why don't more companies use brand mascots? Quite simply it's been overlooked in traditional marketing circles. Name one college that teaches a class in developing brand mascots, let alone one that grants a degree in it. How many ad agencies do you know that specializes in it? It's just fallen through the cracks, and no one has focused on it as a specialty... until now.




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