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Fox Saluting Fox Flexing Muscles Fox Peeking Over Top
Fox Saluting Fox Flexing Muscles Fox Peeking Over Top
Saluting Flexing Muscles Peeking Over Top
Fox Peeking Around Side Fox Pointing Up Fox With Halloween Pumpkin
Fox Peeking Around Side Fox Pointing Up Fox With Halloween Pumpkin
Peeking Around Side Pointing Up With Halloween Pumpkin
Fox Relaxing Fox Logo Mascot Running Fox With Snowman And Santa Hat
Fox Relaxing Fox Running Fox With Snowman And Santa Hat
Relaxing Running With Snowman And Santa Hat
Fox With A Sign Fox Sitting Fox With Stop Sign
Fox With A Sign Fox Sitting Fox With Stop Sign
With A Sign Sitting With Stop Sign
Fox With Thanksgiving Turkey Fox Waving Fox With Arms Open
Fox With Thanksgiving Turkey Fox Waving Fox With Arms Open
With Thanksgiving Turkey Waving With Arms Open
Fox Clip Art Set
Fox Clip Art Set
Complete Collection
   
 
Don't laugh! Those silly little characters can mean big business. Consider the Pillsbury Doughboy, the Jolly Green Giant, the M&Ms characters, the Aflac duck and the Geico Gecko.

In fact, a cartoon brand mascot is the single most powerful marketing tool many companies can deploy. Most people, when starting a business, or introducing a new product brand, center their efforts around the logo, trying to build a brand around a simple graphic symbol. Maybe they prop it up with a snazzy slogan, but it's still a static symbol. It doesn't make eye contact (very important) and it can't talk and explain and educate anyone about anything. It doesn't wink and smile, giggle or dance, or do anything to be endearing. It doesn't create any "warm-and-fuzzies" and therefore, doesn't build relationships that translate into brand loyalty. Despite being viewed as the cornerstone for most brands, the effectiveness of logos still pales in comparison to a well-crafted cartoon brand mascot.

So why don't more companies use brand mascots? Quite simply it's been overlooked in traditional marketing circles. Name one college that teaches a class in developing brand mascots, let alone one that grants a degree in it. How many ad agencies do you know that specializes in it? It's just fallen through the cracks, and no one has focused on it as a specialty... until now.




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