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Image Go Green Clipart Set of Earth Globe Cartoon - Logo Illustration Globe Running Illustration Globe Pointing At You
Cartoon Earth Globe Clipart Set Cartoon Globe Running Cartoon Globe Pointing At You
Complete Collection Illustration Running Pointing At You
Illustration Globe Flexing Muscles Illustration Globe Whispering Illustration Globe Pointing Up
Cartoon Globe Flexing Muscles Cartoon Globe Whispering Cartoon Globe Pointing Up
Flexing Muscles Whispering Pointing Up
Illustration Globe With Money Illustration Globe In Computer Clipart Globe With A Man
Cartoon Globe With Money Cartoon Globe In Computer Cartoon Globe With A Man
With Money In Computer With A Man
Clipart Globe With A Woman Clipart Globe On A Dollar Bill Clipart Globe Driving A Car
Cartoon Globe With A Woman Cartoon Globe On A Dollar Bill Cartoon Globe Driving A Car
With A Woman On A Dollar Bill Driving A Car
Clipart Globe With Price Tag Clipart Globe With Stop Sign Clipart Globe With Scissors
Cartoon Globe With Price Tag Cartoon Globe With Stop Sign Cartoon Globe With Scissors
Holding Price Tag Holding Stop Sign Holding Scissors
Clipart Globe With Phone Clipart of Cartoon Globe With Megaphone Clipart of Cartoon Globe With A Sign
Cartoon Globe With Phone Cartoon Globe With Megaphone Cartoon Globe With A Sign
Pointing to Phone Using Megaphone Holding A Sign
Clipart of Cartoon Globe Eating Clipart of Globe With Magnifying Glass Clipart of Cartoon Globe With Pointer
Cartoon Globe Eating Clipart Globe With Magnifying Glass Clipart Cartoon Globe With Pointer
Eating with Fork and Knife Looking Through Magnifying Glass With Pointer
Clipart of Cartoon Globe Waving And Pointing Clipart of Cartoon Globe With Arms Open Clipart of Cartoon Globe Peeking Over Top
Cartoon Globe Waving And Pointing Cartoon Globe With Arms Open Cartoon Globe Peeking Over Top
Waving And Pointing With Arms Open Peeking Over Top
Clipart of Cartoon Globe Peeking Around Side Clipart of Cartoon Globe With Bright Idea Clipart of Cartoon Globe In Party Hat
Cartoon Globe Peeking Around Side Cartoon Globe With Bright Idea
Peeking Around Side With Bright Idea In Party Hat
Clipart of Cartoon Globe With Heart Clipart of Cartoon Globe And Chocolates Clipart of Cartoon Globe And Shamrock
Cartoon Globe With Heart Cartoon Globe And Chocolates Cartoon Globe And Shamrock
With Heart With Box of Chocolates Standing by a Shamrock
   
 
Don't laugh! Those silly little characters can mean big business. Consider the Pillsbury Doughboy, the Jolly Green Giant, the M&Ms characters, the Aflac duck and the Geico Gecko.

In fact, a cartoon brand mascot is the single most powerful marketing tool many companies can deploy. Most people, when starting a business, or introducing a new product brand, center their efforts around the logo, trying to build a brand around a simple graphic symbol. Maybe they prop it up with a snazzy slogan, but it's still a static symbol. It doesn't make eye contact (very important) and it can't talk and explain and educate anyone about anything. It doesn't wink and smile, giggle or dance, or do anything to be endearing. It doesn't create any "warm-and-fuzzies" and therefore, doesn't build relationships that translate into brand loyalty. Despite being viewed as the cornerstone for most brands, the effectiveness of logos still pales in comparison to a well-crafted cartoon brand mascot.

So why don't more companies use brand mascots? Quite simply it's been overlooked in traditional marketing circles. Name one college that teaches a class in developing brand mascots, let alone one that grants a degree in it. How many ad agencies do you know that specializes in it? It's just fallen through the cracks, and no one has focused on it as a specialty... until now.