You are here: Home > Why Us?

Why TOONS4BIZ?

  • Award winning artist – David A. Thompson (He’s older than dirt but young enough to be around for a few more years.)
  • 25 years experience (actually it’s 30 years, but Dave doesn’t want to sound THAT old.)
  • Dave learned by working with the best on the M&Mcharacters.
  • Dave has some super duper helpers that make his work look even better.
  • We are a very friendly crew that loves to help small businesses flourish.
  • More than just cartoon mascots, we are actually a full service ad agency that provides our clients with services like logo and Web site design.
  • We do a pretty nifty job of bring our cartoon characters to life through animation, so if you want your mascot to sing or dance or just stand there and wave, we can do that for you.
  • We have been in business for 15 years, so you can rely on us years down the road when you want your mascot to grow with your business.
  • Satisfaction guaranteed
  • Thousands of our characters can be found all over the globe (Japan, Australia, Norway, South Africa, Canada, United Kingdom, France, Greece and even Botswana)

Our mascots work because they have:

  • Carefully crafted facial expressions that evoke the right response
  • Large, sparkling eyes that are more engaging and draw more attention
  • Well-proportioned features to reach the targeted demographic
  • Design elements that retain their integrity at small and large sizes
  • Professional looking design that projects high quality
  • Endearing personalities that sparkle and delight

Carefully crafted facial expressions that evoke the right response

There are 20 different muscle groups in the human face used for facial expression; and those expressions are the window through which we see each other’s emotions. Those emotions are at the root of all buying decisions, hence critical to brand building. It takes a skilled illustrator to know the difference between creating a charming smile and a cheesy grin, but the difference can either turn a prospective customer on or off.

Large, sparkling eyes that are more engaging and draw more attention

A person's eyes create the most obvious and immediate cues that lead to the formation of impressions. Eye contact invites conversation, regulates conversational turn taking, communicates involvement and interest, manifests warmth, and establishes connections with others, and it can command attention, be flirtatious, or seem cold and intimidating. Lack of eye contact is usually perceived to be rude or inattentive. These are the reasons why we put so much effort and emphasis on the eyes of our characters.

Well-proportioned features to reach the targeted demographic

Did you know the size of a character’s head is one of the most important factors when judging someone’s age? Babies have the largest heads. Toddlers are just a tad smaller. Teenagers are smaller yet, and adult heads are the smallest with regard to the proportion of their body. This is important to know when you understand that little kids want to pattern the behavior of older kids. If you are selling to 6 years olds, you should showcase 10 year olds with the product. This is just one of the many factors we account for in the design process.

Design elements that retain their integrity at small and large sizes

What happens when you reduce your mascot to fit into the corner of a business card? Has his hand morphed into a chunk of cauliflower and his upper lip started looking like a mustache? We use carefully crafted clean lines and bold shapes to make natural looking characters that reproduce well at all sizes.

Professional looking design that projects high quality

Just because someone can cook, doesn’t make them a 4-star chef; and just because someone can draw, doesn’t make them a professional designer. In fact, just because someone is a cartoonist, doesn’t make them a good mascot designer. A lot of cartoonist are great at editorial gags, but their style lacks the graphic cleanliness and visual weight required of a brand mascot.

Endearing personalities that sparkle and delight

Don’t underestimate the power of being likable. It’s a powerful quality for any brand. Just because a character is smiling, doesn’t make them likable. People are amazingly picky and they don’t like things like “how his hair hangs down in front of his eye, how is pants sag, how he looks aloof.” There are a million little things that can turn people off, and that is why we have dedicated so much time learning the universal “likes” of people.